It’s no secret that the digital industry is booming. From exciting startups to global brands,
companies are reaching out to digital agencies, responding to the new possibilities available. However,
the industry is fast becoming overcrowded, heaving with agencies offering similar services — on the
surface, at least.
Producing creative, fresh projects is the key to standing out. Unique side projects
are the best place to innovate, but balancing commercially and creatively lucrative work is tricky. So,
this article looks at how to make side projects work and why they’re worthwhile, drawing on lessons learned
from our development of the ux ompanion app.